Picture this, you're a IT bod working for Thomson Financial, you've got I don't know how many sites subscribing to your global financial news feed, you need to check that your latest update is working, so you key a test message in the system, hmm that's funny nothing coming out on the test feed reader.

Try a second one, and a third and you just keep on going...

Now you did check its the test system you were logged in to?

Its even harder to ignore on some other sites...looks like they might have lost ignore 1 and ignore 2 though, maybe they meant these to go around the world :-)